Hong Kong retailers and brand owners are increasingly looking beyond the local market for growth in Mainland China, Southeast Asia and other international markets. Cross-border marketplaces, logistics networks, payment infrastructure and digital tools have matured to the point where SMEs can now test and scale overseas opportunities from Hong Kong more realistically.
Organised by the Hong Kong Retail Management Association (HKRMA), Go Global with Hong Kong Retail: Platforms, Finance & Playbook is designed as a practical half-day forum for retail leaders who want a clearer view of the platforms, financial services and operating playbooks needed for international expansion.
Event at a glance
- Date: Tuesday, 29 September 2026
- Time: 13:30–18:00
- Venue: 35/F One Pacific Place, 88 Queensway, Hong Kong
- Language: Cantonese
- Expected attendance: 60–80 senior executives and decision-makers
- Organiser: Hong Kong Retail Management Association (HKRMA)
Why this event matters
The programme focuses on the decisions retailers face when moving from local operations to multi-market growth: where to enter, which channels to use, how to manage payments and foreign exchange, how to structure logistics and technology, and how to fund expansion responsibly.
- Understand current global and regional retail and cross-border e-commerce trends.
- Compare marketplaces, enablement tools and financial solutions relevant to Hong Kong brands.
- Learn from real expansion experience shared by Hong Kong retailers.
- Build a practical roadmap for testing or scaling overseas business.
- Connect with platforms, logistics partners, technology providers and government support agencies.
Who should attend
- Senior management and decision-makers from Hong Kong retail chains and brands
- E-commerce and digital commerce managers
- SMEs exploring cross-border e-commerce opportunities
- Trade and industry stakeholders interested in retail internationalisation
Tentative programme
| Time | Session | Proposed contributor |
|---|---|---|
| 13:30–14:00 | Registration and networking | — |
| 14:00–14:03 | Welcome remarks | HKRMA |
| 14:03–14:23 | Global and regional retail and cross-border trends | Deloitte |
| 14:23–15:53 | Platform lightning talks | Tmall Global, Alibaba, JD.com, Shopee, Shopline and LiveABC |
| 15:53–16:13 | Cross-border finance | Airwallex |
| 16:13–16:33 | Cross-border ERP and business solutions | Oracle |
| 16:33–16:53 | Cross-border logistics | Gebrüder Weiss |
| 16:53–17:13 | Government funding | HKPC |
| 17:13–17:33 | Hong Kong retailer case study | Optical 88 |
| 17:33–18:00 | Networking | — |
Session highlights
Global and cross-border trends
The proposed Deloitte keynote will examine market selection, overseas consumer perceptions of Hong Kong brands, the changing roles of marketplaces, direct-to-consumer channels and social commerce, and the capabilities, funding and supply-chain factors that often determine success or failure.
Platform playbooks
- Tmall Global: Mainland China entry models, flagship stores, TP partners and off-platform content such as Xiaohongshu and livestreaming.
- Alibaba.com: Finding international wholesale and distribution partners, combining B2B and B2C approaches, and moving from OEM/ODM to brand building.
- JD.com: Cross-border supply chains, warehouse infrastructure, customer positioning and major shopping festivals such as 618.
- Shopee: Reaching Southeast Asian and Taiwanese shoppers, localising product mix and pricing, and developing a 90-day launch plan.
- Shopline: Multi-market and multilingual storefronts, local payments and logistics, and first-party data for sustainable growth.
- LiveABC: Brand-owned livestreaming and collaboration with overseas micro-influencers.
Finance, operations and support
- Airwallex: Multi-currency collections, foreign-exchange costs, cash flow, localised e-wallets and regulatory considerations.
- Oracle: Cloud infrastructure, CRM and ERP for multi-market operations, customer-data integration and predictive inventory planning.
- Gebrüder Weiss: Direct shipping versus overseas warehouses, customs efficiency, smart tracking and reducing international return costs.
- HKPC: Practical navigation of funding schemes such as BUD and TVP, common application pitfalls and budget planning.
Retailer case study
The proposed Optical 88 case study will explore market selection, cross-border supply-chain management and the use of platform partnerships to support long-term overseas growth.
The programme and proposed contributors are tentative and subject to confirmation by the organiser. Registration information was not included in the supplied proposal.